BU244 - Retail Management

3 Credit(s)

Retail stores have become part of our day-to-day lives, but have you ever thought about what it takes to manage a retail store? You will learn about the importance of retail, types of retailing, internet retailing, choosing a retail site location, buying and pricing merchandise, and customer relationship management. You will observe and evaluate a store’s layout, design, and visual merchandising techniques while assessing a retail company’s strengths, weaknesses, opportunities, threats, and financial returns.

Book Requirements: N
Transfer: N